Vision Statement

All people in Europe are aware of their shared cultural identity.

The Cultural Route stands for the preservation of Europe’s shared cultural heritage, both tangible and intangible.

The Cultural Route provides everyone with easy access to historical knowledge and understanding, and strengthens international and national educational and cultural exchange.

As a gateway to high‑quality tourism, the Cultural Route promotes regional economies and highlights regional characteristics.

The Cultural Route creates an identity‑shaping network that connects people across Europe through the shared European history of the House of Habsburg.

Cooperation and Networking Platform

It creates efficient networking among the activities of the founding countries (Germany, France, Austria, Switzerland). In addition, it connects the core fields of science, research, business, culture, and the tourism industry.

Knowledge and Education Platform

It serves as a central point of contact for everyone interested in Via Habsburg, enabling them to gather information, exchange knowledge and experiences, and learn from one another.

Exploration and Research Platform

It researches and develops the historically evolved knowledge about the Habsburg dynasty and its cultural heritage, making the research findings accessible to a broad public. Alongside historically well-known sites, it offers its community many undiscovered gems from the era of the Habsburg dynasty to explore.

• Expanding cooperation and deepening research
• Promoting cultural and educational exchange for young Europeans
• Enhancing historical memory, history, and European heritage
• Supporting contemporary art and culture
• Strengthening cultural tourism and sustainable development